Lead Product Designer

 

Obsessed with solving problems and creating great experiences.

Experienced in most parts of the design process, UI and prototyping, ethnographic fieldwork, user testing, and workshops with clients / engineers / stakeholders.

Have lots of experience working in agile design sprints, and have a proven track record of adapting to new ways of working inc, Samsung’s or Google approach. I’m always expanding my skillset, and have recently worked with Honda to iterate their electric car automotive User Interface.

I have directed a team of juniors (Digitas LBi), growing designers into formidable seniors and directors.

Current Role

 

Head of UX design at Ticknovate.

Ticknovate are a ticketing platform for travel and tourism. Developed to be a flexible, SaaS, service for our clients and set standards in the industry for ease of use for end customers.

We work with our partners to build innovative software to run their services and sell tickets.

Working in rapid and lean methodologies, I have played a key role in leading close collaborative teams to solve technology, integration, and UI challenges.

Ticknovate has been recognised as Travolution’s Technology of the Year 2021.

Core Skillset

 
  • Stakeholder & employee interviews

  • Persona definition

  • Experience / environment exploration

  • Competitor analysis

  • Workshop

  • User flows

  • Experience workshops

  • Design sprint & prototyping

  • User testing

  • Visual design and handover

 

Some Recent Work