Ticknovate
Booking Interface
Allowing travel and tourism companies to sell a variety of products with a modular booking interface.
Ticknovate, 2019 - 2021
The team:
David Orridge: Senior Designer
Scott Gibson: Front End
The Challenges
To work with our partners to create a Ticket booking system that could adapt to different user needs.
Those needs could be booking for multi-leg travel have or an event. These use cases have different requirements.
The Booking system has to be white label, adjustable branding to look at home on our partners websites or apps.
The content had to be fed from the Ticknovate SAAS admin portal which allows for
Service management and complex routes
Variable product pricing
Upsell between products
Promotions and combos
The work
Modular to adjust to different use cases
Ticknovate is a multi purpose ticketing system which can support companies with complex services.
The types of companies it is currently serving:
Hop on and off river boats
A to B Ferry
Boat rental
Event entry
Long distance ferry travel
Requirements for automobiles
User who are travelling on the ferry with their vehicle need to choose a category of vehicle so the operator can manage capacity.
Selecting times and product
This module is focused on travel and transport, it includes things that are important to the user,
filtering by arrival or departure time.
Travel duration
Transfer quantity
Price for each days
Product options
Multi leg journey summary
Journey overview gives the user an itinerary of their journey and important information for travel.
White label interface
The booking system is white label with adjustable branding to look native to the customer’s website.
To do this we kept the UI styling fairly neutral but allowed for variations in colour, type and iconography.
UI elements that can be styled
Colour Palette
For the Ticknovate Booking flow, we define a colour palate which applies to the entire booking experience.
Typography
Changing the typography to match the brands is important for the booking flow to feel native to the website.
Iconography
Whatever it is, the way you tell your story online can make all the difference.
Results
12%
Increase in online booking revenue due to pricing and upsell opportunities.
4000+
Tickets sold daily
15%
Reduction of call centre queries
4
Partners selling a mix of events and travel where they couldn’t previously.
6
New partners are onboarding
Travolution Technology of the year 2021
The Process
Initial design process
Stakeholder & employee interviews and synthesis
Remote Customer Experience Workshop using Miro
Design future vision for targeted personas and use cases,
Design initial launch version with daily stakeholder feedback loop
User Testing the design prototype by Ticknovate and partners.